About
Introduction
Iโm currently Head of Marketing at SuiteFiles, a digital workspace solution for professional services firms. I also work as an advisor for Objective, an outsourced full-service marketing department for purpose-driven companies.
Previously, I established and led marketing at a B2B cyber security education startup that teaches engineering teams worldwide how to weave security into all the software they build.
Iโm an experienced strategic and hands-on tech marketing leader who thrives on helping companies do well by doing good.
Experience
โก๏ธ SuiteFiles · Head of Marketing (2024โPresent)
SuiteFiles is a secure and scalable digital workspace solution that empowers professional services
firms to unlock new business opportunities, elevate client experiences, and significantly reduce overheads. Its document management tools, powerful full-text search, and accelerated workflows are specially
designed to elevate the daily operations of any business, alongside integrations with Xero, Karbon, Microsoft 365, and many more.
๐ฏ Objective · Marketing Strategist and Advisor (2023โPresent)
Objective is the outsourced marketing department for purpose-driven, medium-sized
brands with aspirations to become market leaders.
๐ฆ SafeStack · Head of Marketing (2020โ2023)
SafeStack is an online education platform that teaches software engineering teams to weave cyber
security through everything they build. Starting from its initial New Zealand launch in 2020, SafeStack is now trusted by over 5,000 learners in 160 companies worldwide. I established, led, and executed on
all areas of marketing for this rapidly growing B2B startup.
๐ Figure.NZ · Communications Manager (2017โ2020)
Figure.NZ is a tech company with a mission of getting the people of New Zealand using public data
to thrive. I was involved in establishing and delivering on the marketing and communications function, with the goal of growing Figure.NZสผs reach and communicating the value of data for everyone, not just
experts.
๐ Kaibosh Food Rescue · Marketing and Communications Manager (2012โ2017)
Kaibosh is New Zealandโs first food rescue organisation. Over the five
years I worked here, my roles in marketing, communications, and fundraising were integral to growing Kaibosh into an established and beloved local brand.
๐จ Before all that · Graphic Designer (2004โ2012)
I started my career in graphic design, working for various creative agencies and with a range of
clients across the public, private, and not for profit sectors. Iโve worked in New Zealand, Australia, and the United Kingdom in permanent and freelance positions.
Iโm experienced in the following areas of marketing, design, and team management:
- — Strategy, positioning, and messaging
- — Competitor, audience, and customer research
- — Go-to-market planning and execution
- — Ideal customer profiles and personas
- — Product marketing
- — Content marketing
- — Brand marketing
- — Performance marketing
- — Demand generation
- — Growth experimentation and optimisation
- — Event sponsorship and management
- — Website design, content, and management
- — Writing, editing, and proofreading
- — Brand and marketing design
- — PR and communications
- — Campaign development
If youโd like to see more of my work or just have a chat, send me an email.
See my LinkedIn profile.
Work
Summary
As a true all-rounder, Iโve worked across product, brand, content, and performance marketing; website design and management; and marketing design; as well as leading and managing event sponsorships and PR.
I like being both strategic and hands-on, and I have plenty of experience jumping between the two โ the best way to supercharge your marketing impact, if you ask me.
In my spare time, Iโm usually taking Ada (my sweet dork of a dog) to the beach for never-ending games of fetch, discovering new music, watching telly, listening to podcasts, or eating delicious food โ sometimes made by me, sometimes made by the many amazing food spots we have in our small but mighty city of Wellington, New Zealand.
Work History
- โก๏ธ SuiteFiles · Head of Marketing (2024โPresent)
- ๐ฏ Objective · Marketing Strategist and Advisor (2023โPresent)
- ๐ฆ SafeStack · Head of Marketing (2020โ2023)
- ๐ Figure.NZ · Communications Manager (2017โ2020)
- ๐ Kaibosh Food Rescue · Marketing and Communications Manager (2012โ2017)
- ๐ London Transport Museum · Graphic Designer (2010โ2012)
- ๐ Massey University · Senior Tutor, Institute of Communication Design (2009)
- ๐ฎ The Alchemist · Graphic Designer (2008โ2010)
- ๐ Freelance · Graphic Designer (2007โ2008)
- โจ Moxie · Graphic Designer and Project Manager (2005โ2007)
- ๐ฃ Ara Taiohi · Graphic Designer and Project Coordinator (2004โ2005)
Education
- ๐ Executive Communication & Influence with Wes Kao (2024)
- ๐ง Building B2B Marketing with Emily Kramer (2022)
- ๐ฑ Unitec · Graduate Certificate, Not for Profit Management (2013โ2016)
- ๐ Massey University · Bachelor of Design, Visual Communication Design (2001โ2004)
Volunteering
- ๐ฐ Good Bitches Baking · Volunteer Baker (2015โ2018)
- ๐ฑ Youthline · Volunteer Facilitator, Trainer, and Supervisor (2003โ2007)
See my LinkedIn profile.