Hi! ๐Ÿ‘‹๐Ÿฝ Iโ€™m Noush, a multi-skilled tech marketing leader who specialises in product and content marketing.

I love helping companies uncover and clearly communicate the true value of their products, so they can find, win, and keep more of the customers they love.

Find out more about me (or my dog ๐Ÿ•โ€๐Ÿฆบ), have a look at my work, or get in touch by .

About

Noush Isaac

Noush โ€” Experienced marketing leader.

Ada Isaac-Newman

Ada โ€” Experienced stick fetcher.

Introduction

Iโ€™m an experienced strategic and hands-on tech marketing leader who thrives on helping companies do well by doing good.

Most recently, I established and led marketing at a B2B cyber security education startup that teaches engineering teams worldwide how to weave security into all the software they build.

Iโ€™m now looking for a new opportunity where I can focus on product or content marketing for a smart, purpose-driven company โ€” either as a dedicated role, or as part of a generalist marketing leadership role in an early-stage team.

I have plenty of experience jumping between strategy and execution โ€” the best way to supercharge your marketing impact, if you ask me.


Experience

๐ŸŽฏ Objective · Marketing Strategist (2023โ€”Present)
Objective is the outsourced marketing department for purpose-driven, medium-sized brands with aspirations to become market leaders.

๐Ÿฆ„ SafeStack · Head of Marketing (2020โ€”2023)
SafeStack is an online education platform that teaches software engineering teams to weave cyber security through everything they build. Starting from its initial New Zealand launch in 2020, SafeStack is now trusted by over 5,000 learners in 160 companies worldwide. I established, led, and executed on all areas of marketing for this rapidly growing B2B startup.

๐Ÿ“ˆ Figure.NZ · Communications Manager (2017โ€”2020)
Figure.NZ is a tech company with a mission of getting the people of New Zealand using public data to thrive. I was involved in establishing and delivering on the marketing and communications function, with the goal of growing Figure.NZสผs reach and communicating the value of data for everyone, not just experts.

๐Ÿ Kaibosh Food Rescue · Marketing and Communications Manager (2012โ€”2017)
Kaibosh is New Zealandโ€™s first food rescue organisation. Over the five years I worked here, my roles in marketing, communications, and fundraising were integral to growing Kaibosh into an established and beloved local brand.

๐ŸŽจ Before all that · Graphic Designer (2004โ€”2012)
I started my career in graphic design, working for various creative agencies and with a range of clients across the public, private, and not for profit sectors. Iโ€™ve worked in New Zealand, Australia, and the United Kingdom in permanent and freelance positions.

Iโ€™m experienced in the following areas of marketing, design, and team management:

  • — Strategy, positioning, and messaging
  • — Competitor, audience, and customer research
  • — Go-to-market planning and execution
  • — Ideal customer profiles and personas
  • — Product marketing
  • — Content marketing
  • — Brand marketing
  • — Performance marketing
  • — Demand generation
  • — Growth experimentation and optimisation
  • — Event sponsorship and management
  • — Website design, content, and management
  • — Writing, editing, and proofreading
  • — Brand and marketing design
  • — PR and communications
  • — Campaign development

If youโ€™d like to see more of my work or just have a chat, send me an .

See my LinkedIn profile.

Work

SafeStack

SafeStack (2020โ€”2023)
Joining SafeStack in 2020 as its first marketer, I built the marketing function from scratch, including setting marketing strategy; establishing and delivering on product, brand, content, and performance marketing; designing and managing the marketing website; leading PR and event sponsorships; and writing and designing marketing materials.   Illustration by Amparo Ortiz Mira.

Figure.NZ

Figure.NZ (2017โ€”2020)
My role at Figure.NZ involved experimenting with and implementing new ways of growing reach and engagement. The goal of this was teaching New Zealanders from all backgrounds and education levels how to see their country clearly through data.

Kaibosh Food Rescue

Kaibosh Food Rescue (2012โ€”2017)
Food rescue connects people who donโ€™t have enough to eat with high-quality food that would otherwise end up in landfills, contributing to climate change. Organisations like Kaibosh run on community support, and my work here focused on building a brand Wellingtonians love.

Summary

As a true all-rounder, Iโ€™ve worked across product, brand, content, and performance marketing; website design and management; and marketing design; as well as leading and managing event sponsorships and PR.

Iโ€™m now deeply immersed in the world of B2B tech marketing, and with experience that spans just about every marketing sub-function, Iโ€™m excited to see whatโ€™s next.

I love working remotely (and have done for more than six years), so donโ€™t be alarmed that I live in a place that maybe doesnโ€™t exist.

In my spare time, Iโ€™m usually taking Ada (my sweet dork of a dog) to the beach for never-ending games of fetch, discovering new music, watching telly, listening to podcasts, or eating delicious food โ€” sometimes made by me, sometimes made by the many amazing food spots we have in our small but mighty city of Wellington, New Zealand.


Work History

  • ๐ŸŽฏ Objective · Marketing Strategist (2023โ€”Present)
  • ๐Ÿ“ Knolling · Marketing Consultant and Advisor (2023โ€”Present)
  • ๐Ÿฆ„ SafeStack · Head of Marketing (2020โ€”2023)
  • ๐Ÿ“ˆ Figure.NZ · Communications Manager (2017โ€”2020)
  • ๐Ÿ Kaibosh Food Rescue · Marketing and Communications Manager (2012โ€”2017)
  • ๐Ÿšƒ London Transport Museum · Graphic Designer (2010โ€”2012)
  • ๐ŸŽ“ Massey University · Senior Tutor, Institute of Communication Design (2009)
  • ๐Ÿ”ฎ The Alchemist · Graphic Designer (2008โ€”2010)
  • ๐ŸŽ’ Freelance · Graphic Designer (2007โ€”2008)
  • โœจ Moxie · Graphic Designer and Project Manager (2005โ€”2007)
  • ๐Ÿฃ Ara Taiohi · Graphic Designer and Project Coordinator (2004โ€”2005)

Education

  • ๐Ÿง  Building B2B Marketing with Emily Kramer (2022)
  • ๐ŸŒฑ Unitec · Graduate Certificate, Not for Profit Management (2013โ€”2016)
  • ๐ŸŽ“ Massey University · Bachelor of Design, Visual Communication Design (2001โ€”2004)

Volunteering

  • ๐Ÿฐ Good Bitches Baking · Volunteer Baker (2015โ€”2018)
  • ๐Ÿ“ฑ Youthline · Volunteer Facilitator, Trainer, and Supervisor (2003โ€”2007)

See my LinkedIn profile.