About
Noush โ Experienced marketing leader.
Ada โ Experienced stick fetcher.
Introduction
Iโm currently Head of Marketing at SuiteFiles, where we provide total document management software that helps busy professional services teams ditch the admin and simplify their workflows, so they can focus on doing work that delights their clients.
Previously, I established and led marketing at a B2B cyber security education startup that teaches engineering teams worldwide how to weave security into all the software they build.
Iโm an experienced strategic and hands-on tech marketing leader who thrives on helping companies do well by doing good.
Experience
โก๏ธ SuiteFiles · Head of Marketing (2024โPresent)
SuiteFiles provides total document management software that helps busy professional services teams
ditch the admin and simplify their workflows, so they can focus on doing work that delights their clients. Serving over 12,000 users around the world, SuiteFiles saves teams an average of five hours per staff
member, per week.
๐ฏ Objective · Marketing Strategist and Advisor (2023โ2024)
Objective is the outsourced marketing department for purpose-driven, medium-sized brands
with aspirations to become market leaders.
๐ฆ SafeStack · Head of Marketing (2020โ2023)
SafeStack is an online education platform that teaches software engineering teams to weave cyber
security through everything they build. Starting from its initial New Zealand launch in 2020, SafeStack is now trusted by over 5,000 learners in 160 companies worldwide. I established, led, and executed on
all areas of marketing for this rapidly growing B2B startup.
๐ Figure.NZ · Communications Manager (2017โ2020)
Figure.NZ is a tech company with a mission of getting the people of New Zealand using public data
to thrive. I was involved in establishing and delivering on the marketing and communications function, with the goal of growing Figure.NZสผs reach and communicating the value of data for everyone, not just
experts.
๐ Kaibosh Food Rescue · Marketing and Communications Manager (2012โ2017)
Kaibosh is New Zealandโs first food rescue organisation. Over the five
years I worked here, my roles in marketing, communications, and fundraising were integral to growing Kaibosh into an established and beloved local brand.
๐จ Before all that · Graphic Designer (2004โ2012)
I started my career in graphic design, working for various creative agencies and with a range of
clients across the public, private, and not for profit sectors. Iโve worked in New Zealand, Australia, and the United Kingdom in permanent and freelance positions.
Iโm experienced in the following areas of marketing, design, and team management:
- — Strategy, positioning, and messaging
- — Competitor, audience, and customer research
- — Go-to-market planning and execution
- — Ideal customer profiles and personas
- — Product marketing
- — Content marketing
- — Brand marketing
- — Performance marketing
- — Demand generation
- — Growth experimentation and optimisation
- — Event sponsorship and management
- — Website design, content, and management
- — Writing, editing, and proofreading
- — Brand and marketing design
- — PR and communications
- — Campaign development
If youโd like to see more of my work or just have a chat, send me an email.
See my LinkedIn profile.
Work
SafeStack (2020โ2023)
Joining SafeStack in 2020 as its first marketer, I built the marketing function from scratch, including setting marketing strategy; establishing and delivering on product, brand, content, and performance
marketing; designing and managing the marketing website; leading PR and event sponsorships; and writing and designing marketing materials.
Illustration by Amparo Ortiz Mira.
Figure.NZ (2017โ2020)
My role at Figure.NZ involved experimenting with and implementing new ways of growing reach and engagement. The goal of this was teaching New Zealanders from all backgrounds and education levels how to
see their country clearly through data.
Kaibosh Food Rescue (2012โ2017)
Food rescue connects people who donโt have enough to eat with high-quality food that would otherwise end up in landfills, contributing to climate change. Organisations like Kaibosh run on community
support, and my work here focused on building a brand Wellingtonians love.
Summary
As a true all-rounder, Iโve worked across product, brand, content, and performance marketing; website design and management; and marketing design; as well as leading and managing event sponsorships and PR.
I like being both strategic and hands-on, and I have plenty of experience jumping between the two โ the best way to supercharge your marketing impact, if you ask me.
In my spare time, Iโm usually taking Ada (my sweet dork of a dog) to the beach for never-ending games of fetch, discovering new music, watching telly, listening to podcasts, or eating delicious food โ sometimes made by me, sometimes made by the many amazing food spots we have in our small but mighty city of Wellington, New Zealand.
Work History
- โก๏ธ SuiteFiles · Head of Marketing (2024โPresent)
- ๐ Knolling · Co-founder and Marketing Consultant (2023โPresent)
- ๐ฏ Objective · Marketing Strategist and Advisor (2023โ2024)
- ๐ฆ SafeStack · Head of Marketing (2020โ2023)
- ๐ Figure.NZ · Communications Manager (2017โ2020)
- ๐ Kaibosh Food Rescue · Marketing and Communications Manager (2012โ2017)
- ๐ London Transport Museum · Graphic Designer (2010โ2012)
- ๐ Massey University · Senior Tutor, Institute of Communication Design (2009)
- ๐ฎ The Alchemist · Graphic Designer (2008โ2010)
- ๐ Freelance · Graphic Designer (2007โ2008)
- โจ Moxie · Graphic Designer and Project Manager (2005โ2007)
- ๐ฃ Ara Taiohi · Graphic Designer and Project Coordinator (2004โ2005)
Professional Communities
Education
- ๐ Executive Communication & Influence with Wes Kao (2024)
- ๐ง Building B2B Marketing with Emily Kramer (2022)
- ๐ฑ Unitec · Graduate Certificate, Not for Profit Management (2013โ2016)
- ๐ Massey University · Bachelor of Design, Visual Communication Design (2001โ2004)
Volunteering
- ๐ฐ Good Bitches Baking · Volunteer Baker (2015โ2018)
- ๐ฑ Youthline · Volunteer Facilitator, Trainer, and Supervisor (2003โ2007)
See my LinkedIn profile.