Case Study
Selection of website pages.
Introduction
When I joined SuiteFiles in 2024, my priorities were working collaboratively to build trust, credibility, and relationships between our go-to-market and product teams; establishing the product marketing sub-function; and creating and implementing a cohesive strategy to bring together marketing activities across demand generation, content marketing, product marketing, and SDR roles.
Highlights have included driving 30% year-on-year growth in qualified sales opportunities, delivering the strongest quarter of direct demo bookings since 2023, and leading a comprehensive rebrand and website rebuild aimed at re-establishing SuiteFiles’ credibility and positioning in-market.
Credits
- Brand: Browser Billie, Jpeg Joyce, Notepad Noush, Document Dan
- Website: Grow My Business, Browser Billie, Jpeg Joyce, Notepad Noush, Document Dan
- Messaging & Content: Notepad Noush
Rebrand
Primary logo.
Primary logo usage options.
Brand mascots: Bolty.
Slide deck template.
Selection of website illustrations.
Xerocon exhibitor booth.
Webinar marketing tiles.
Secondary logo.
Secondary logo usage options.
Outline logo.
Brand mascots: Bolty’s friends.
Brand mascots: How to make a mascot.
Xerocon visitor activation.
Xerocon visitor activation.
Website illustration.
Brand photography.
Brand typography.
Brand colour palette.
Website redesign
Website: Demo booking page.
Website: Features menu.
Website: Integrations page.
Website: Xero Integration page.
Website: Simplify your stack diagram
Website: Guide page.
Website: Homepage.
Website: Customer story page.
Website: Feature page.
Website: Pricing page.